AFL Club Coaching Coordinator Program

Welcome to the AFLís Club Coaching Coordinator Program. A coaching coordinator at your club or school will enhance the quality of coaching and add value to the overall quality of your club within the broader community. The AFL is committed to the promotion and education of club coaching coordinators at all levels within Australian Football. The appointment of a club coaching coordinator can take your club or program to the next level of professionalism.

Why coaching coordinators?

Coaches are key influencers in developing and maintaining a positive club culture. They also have a significant impact on the lives of individuals within the club especially the players. Presently coaches are accredited through a sound educational structure within the AFLís National Coaching Accreditation Scheme (NCAS) recognised by The Australian Sports Commission (ASC). After completion of their coaching courses there is often little support for coaches beyond that. The AFL believes there is a growing need to support accredited coaches in clubs and schools and support their development in a variety of aspects of the multi-faceted role they play in the club or school environment. A club coaching coordinator could support and oversee the growth and development of individual coaches and enhance the overall effectiveness of the coach on site. This would facilitate the enjoyment of the coaches, players and officials within the organisation. 

Success of a club coaching coordinator position can only be measured by the roles and responsibilities that are afforded to the coach in a particular coaching environment Ė these may be varied and all-encompassing. Each club or school that appoints a club coaching coordinator will clearly define the role that they expect of the individual that they appoint. 

Roles and responsibilities

The development of the specific role and responsibilities of the club coaching coordinator will depend on the specific needs of individual clubs and schools; however the following roles and responsibilities are likely to be core:

  1. Develop a positive coaching culture
  2. Assist and support the on-going growth and development of coache
  3. To provide necessary and up to date information on current coaching trends, practices and courses to all coaches
  4. Support coaches so that players will receive the best practice approach to training, skill development and match day environment
  5. Assist clubs and schools to develop processes whereby they can recruit and retain coaches
  6. Assist coaches to develop processes whereby clubs can recruit, develop and retain players.
  7. Ensure all coaches are recognized for their efforts and their commitment to quality coaching practices.
  8. Assist in the development of a club and school Australian Football development curriculum. 
The following roles and responsibilities are also considered important and part of the guidelines for the role of a club coaching coordinator:
  1. Act as a mentor to club coaches as requested
  2. Chair the selection panel for club coaches
  3. Conduct coaching assessments and evaluations of coaches
  4. Ensure coaches uphold the AFL Coaches Code of Conduct
  5. Chair club or school coaches meetings
  6. Attend district or zone club coaching coordinator meetings 

Broadly, the club coaching coordinator is essentially responsible for all aspects of the development and management of the club's or schoolís coaching program and personnel and also for the promotion of the value of quality coaching within the club or school program. 

Qualities of a club coaching coordinator: 
  1. Well-developed communication skills especially as an effective listener. 
  2. Good questioning skills
  3. Empathy
  4. Well organized
  5. Passion for assisting coaches improve
  6. Enthusiastic positive encourager 
Prerequisites for appointment as a club coaching coordinator: 
  1. Hold a current AFL Level 2 Coach Accreditation (ideally)
  2. Completed the Club Coaching Coordinator Course - see course outline
  3. Not currently coaching a team (preferable)

The AFL highly recommends this initiative to all clubs and schools who value the continued improvement in the quality of coaching and the subsequent enhancement of the quality of the sporting experience for all participants.

The Role of the Club President

The club president exercises an important role not only in the appointment stage, but also in the effective continuation of the complex role that the club coaching coordinator will play in the overall structure of the club. The role of the club president is significant in regard to the benefits that this position adds to the club. The following principles are suggested: 

  • Frequent communication between the club president and the club coaching coordinator
  • Positive promotion of the role of the club coaching coordinator
  • The opportunity for the club coaching coordinator to represent coaches
  • Developing a succession plan for the continuation of the position of the club coaching coordinator

Click here to view presentation about the program

Click here to view the Club Coaching Coordinators Handbook

Course Outline

For specific information regarding the course and what the course entails, click here

More Information

For more information about the program and upcoming courses, please contact your State Coaching Manager.

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