The AFL Multicultural Community Ambassador Program aims to further engage multicultural communities through a network of community ambassadors.

The ambassadors will connect AFL staff with their particular communities and promote AFL as a vehicle for engagement and inclusion.

The program will also provide community leaders with an official platform to become involved in the introduction and coordination of AFL related activities in their communities as well as opportunities for professional development.

Role Description

• Provide a point of contact for their communities
• Liaise with AFL to ensure their communities are aware of AFL and AFL Club’s multicultural engagement programs
• Promote AFL multicultural programs in their community
• Provide feedback to AFL on our multicultural programs
• Build and improve community partnerships
• Assist regional Multicultural Development Officer and Regional Development Manager in engaging with the community
• Represent AFL at community events/forums and attend the AFL/AFL Club functions and events on invitation
• Assist with delivering cultural awareness sessions when needed
• Assist with dissemination of information to targeted community groups through AFL publications and promote AFL social media outlets
• Be positive role models

Benefits for Ambassadors

The AFL Multicultural Community Ambassador Program is designed to recognise the ambassadors for their contribution in championing AFL within their community and to also reward the ambassadors for their efforts.

Benefits include

• Opportunity to be a part of AFL and contribute to our multicultural programs in an official capacity
• Access to a multicultural community ambassador’s polo shirt, hat, mug, AFL Explained DVD and 5 tickets to an AFL game
• Acknowledgment of their contribution via Reward & Recognition Nights in each state
• National Multicultural Community Ambassador of the Year will receive grand final tickets with flights and accommodation
• Professional development programs including coaching and umpiring accreditation etc., hence improve their employability skills and credentials
• Opportunity to assist their communities engage in sport and integrate in Australian society
• Communication from AFL and AFL Clubs
• Opportunities to provide direction and ideas for the ongoing development of the AFL multicultural programs
• Use of AFL Multicultural Player Ambassadors at major community events

Timeline

• November to January – Nominations received for 2014 season from individuals & AFL Clubs/Multicultural Development Officers
• February – Announcement of the ambassadors, training and induction/orientation
• February – September – Participate in AFL multicultural program activities, club related activities, multicultural round etc.
• August – Nominations for Ambassador of the Year
• September – Ambassador of the Year announcement
• October – End of the year function (State-based)

Selection Criteria

The following criteria will be used to determine the appointment of multicultural community ambassadors:

• Respected members of a multicultural community
• International student leaders
• Refugee advocates
• Youth & female leaders
• Multicultural background desirable but not essential if you are involved with CALD communities

It's important that you have an ability to meet your responsibilities as per the role description. All ambassadors are also required to attend Induction and orientation sessions.

Registration

Registrations for 2013 have closed. Please look out for 2014 registrations later in the year.