The second video of the AFL's Respect: Spreading the Word campaign focuses on the importance of volunteering to Australian football.
Football celebrities such as Jim Stynes, Chris Johnson and Ron Barassi talk about the valuable contribution volunteers make to the game each week across the country.
The video features volunteers from Avondale Heights and Taylors Lakes Football Clubs building a "Respect" banner for the Essendon District Football Leagues senior’s game played on 16th April 2011.
The volunteers received help from the Western Bulldogs cheer squad. The two community football teams ran through the banner together at the start of the match.
Club administrators are encouraged to download the video from Youtube and post it on their sites.
Each year, approximately 1.5 million volunteers contribute about 165 million hours of time to help run sports and recreation clubs.