Coaching Strategy Message

Wednesday, January 24, 2018

National Coaching Strategy: A New Approach

Prior to the commencement of the 2018 football season, following extensive research, analysis and consultation with stakeholders across the industry, a new approach to accreditation and support of the coaching community will be introduced.

The primary objectives of the new approach are to:

  • Reduce the barriers to entry of becoming an accredited coach
  • Build a deeper understanding of the coaching community
  • Use this understanding to increase the accessibility of targeted quality resources for coaches
  • Provide ongoing education and development opportunities for all coaches
  • Ensure all coaches understand their responsibilities and obligations

The National Coaching Strategy will commence its roll out in early March, key features of this new approach include:

1.0         Improved Accessibility to Entry Level Accreditation

As has been the case for many years, coaching accreditation will continue to be mandatory for all those wishing to fulfil a coaching role on match day.   However, entry level accreditation is being changed to improve its accessibility.

The current 4-year accreditation scheme will be replaced a New Coach AFL Membership Model featuring annual membership, administered via the Coach.AFL online platform.  An annual membership fee will apply (TBC).

Foundation Level Accreditation (previously Level 1) will be included as a benefit of Coach.AFL membership and will be achieved through the completion of an online Foundation Course specific to the age of the team being coached (senior, youth or junior). Although no longer mandatory, face to face workshops for Foundation Level coaches will still be conducted, and coaches are strongly encouraged to attend to further develop their coaching skill set for the upcoming season. This online Foundation Level Accreditation will take between 60-90 minutes to complete.

2.0         New Coach.AFL Membership Model

Coach.AFL will be based on annual membership model supporting ongoing coach education.  Coaches will attain points for annual re-accreditation via a number of means including but not limited to coaching experience, on-line education on Coach.AFL and attendance at seminars, workshops and conferences.

Coaches accrediting for the first time:


  • Complete contact details and coaching profile
  • Acceptance and agreement to the Coaches’ Code of Conduct
  • Complete online Foundation Course specific to the age of the playing group (senior, youth or junior)
  • Payment of annual membership fee (TBC)

Coaches with current accreditation:

  • Complete contact details and coaching profile
  • Acceptance and agreement to the Coaches’ Code of Conduct
  • Complete prescribed online education module
  • Note: Payment of annual membership fee will be waived for the remaining years of their current accreditation period.


3.0         Coach.AFL Online Platform

The Coach.AFL online platform is designed as a central resource centre for coaches.  It will serve as a national membership database, enable coaches to manage their Coach.AFL Membership (including accreditation, ongoing education and compliance) and provide access to a central Online Repository housing quality coaching resources and educational support.

Coach.AFL members will have exclusive access to high quality and consistent information that will:


  • Explain the development pathway for coaches of all age groups
  • Provide online educational and development opportunities
  • Provide accessible resources to guide coaches on their journey
  • Ensure aspiring coaches understand the significance of the role they play and how to positively influence the personal development of players of all ages and ability levels
  • Ensures coaches understand their obligations

Coach.AFL is scheduled for launch in early March 2018 but will continue to progressively build and be refined over the years to come.

Matt Carter, 06-02-18 11:37:
Accredited coach
Ross Cleaver, 06-02-18 15:21:
Hi ,
thats great news can you please sow me how i can apply now for level 2 if thats whats next for me ?. i'm level 1 youth. i've coached for 5 years East Freo development squads.
i've coached boys and girls for 10 years. i've been the auskick coordinater also, for the Rossmoyne jfc.
i played wafl and country , sunday league & juniors in wa
for over 25 years.will i be eligable now to expand my accreditation.
Matthew, 07-02-18 20:45:
Can you please email me the link for current coaches with accreditation.
Adam savage, 08-02-18 12:20:
Need to do my level one again
Bob Dewar, 08-02-18 14:11:
Replacing the current online component ( a generic online course designed by the Australian Sports Comm ) with an AFL specific course makes sense , HOWEVER the practical component run by various parties is very poor! Kids of today spend more time on computer games etc rather than kicking the ball after school & on weekends etc ( this problem applies to all sports ) so for most of them the only time they touch the ball is at training , but coaches aren't being shown how to run more effective training sessions , many drills only involve 1 or 2 balls or in the case of warmups , no balls ! As a result players aren't touching balls enough so there skills don't improve & training becomes boring so they drop out . There are better drills that involve a lot more balls , are more dynamic , engage the players & as a result the coach is not getting frustrated by players mucking around , this results in the coach sending them on a lap as punishment .... without balls !
Damian, 09-02-18 10:24:
I completed and paid for level 1 for juniors in 2017 that was for a number of years. Do I need to complete and pay anything under this new program?
Spencer Mathieson, 12-02-18 03:52:
I have junior level 1, doing senior level 1. Is there a link on the email to the online course?
Andrew Bews, 13-02-18 13:59:
Great stuff foresight and progression - some may say if it ain't broke why fix it? I see it as how can we enhance and make better what we have.

Andrew Bews
Allan Evans, 18-02-18 19:40:
I currently have a Level 1 Junior accreditation which expires in Dec 2020. I am intending to coach U13 this year. Do I need to update my accreditation? If so, can you send me the link please.
Jason, 02-03-18 14:46:
How do I access the link?

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