AFL Ambassador Andrew McLeod coaches the Flying Boomerangs, on hand to celebrate 2011 Indigenous Round

Footy Means Business Camp

Tuesday, May 17, 2011

The AFL and Rio Tinto will conduct the Footy Means Business camp in Melbourne this week, culminating on Saturday May 21 with participants playing in the curtain raiser at the AFL Dreamtime at the ‘G match.

Now in its second year, the Footy Means Business program provides 18 to 24-year-old Indigenous men with exposure to elite AFL programs and training, along with networking opportunities in corporate environments to strengthen leadership and teamwork skills.

So far, Footy Means Business has assisted 30 young men to achieve their employment goal.

Under the four-year program, 50 participants are selected each year by AFL Regional Development Officers based on football ability, engagement with their communities and their potential to serve as a role model.

To be selected for the Footy Means Business program, candidates must be:

  • Aboriginal or Torres Strait Islander
  • Not engaged in AFL or Second Tier competition
  • Employed (part time or apprenticeships accepted) or undertaking education/training or involved in community programs
  • Aspirational
  • Displaying leadership qualities

Rio Tinto employs more than 1600 Aboriginal men and women and is the largest private employer of Indigenous people in Australia.

Like Rio Tinto, the AFL recognises the importance of Indigenous contribution to the Australian football industry. 

Indigenous people represent 2.7 percent of total population but represent 4 percent of the game’s total participation numbers and 11 percent of AFL lists.

More about Indigenous community programs

2011 Indigenous Round

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