Clubs should understand why people volunteer at their club.

Why do people volunteer?

There are many reasons why people volunteer their services to your club. They may be attracted because of their children, family of friends, or they may be former players themselves. Volunteers may also be attracted for other reasons, such as wanting to give something back to the local community or they may simply have a genuine interest in the club and the game of football. 

People will generally volunteer to:

  • Have fun.
  • Socialise.
  • Learn new skills.
  • Give something back.
  • Help others.
  • Fill in time.
  • Develop new friends.
  • Build self confidence and self image.
  • Explore career opportunities.
  • Feel needed, useful and appreciated.

Regardless of the reason, it is important to understand why every volunteer in your club has offered their help.

Being aware of what individuals value in volunteering will help you to provide satisfying and rewarding opportunities that will keep volunteers challenged and interested in fulfilling your club’s needs.

Having a good understanding of the reasons why each person in your club volunteers will be reflected in the way you go about recruiting more volunteers in the future. For example, people who feel obligated or coerced into volunteering may not be as willing to contribute to the day-to-day running of your club compared to someone who offers their time freely. As a result, you will need to match each volunteer to a role that supports the reasons why they are offering their services. You should also keep in mind that younger people might be interested in developing their skill base through taking on certain roles within the club. It presents opportunities to develop their experiences for future careers, so you should offer a wide range of activities to these people.

Why do you think the various volunteers at your football club offer their services?

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