Coorparoo Offer Complete Female Player Pathway

Tuesday, August 27, 2013

Emma Zielke is no stranger to challenges.  She’s a highly decorated Queensland State player and a former AFL High Performance Academy player that set foot on the MCG for a game. More recently she’s become the Female Football Programs co-ordinator for a junior AFL  club in traditionally hostile rugby heartland.

Taking on the familiar Carlton FC colours Coorparoo boasted good female Auskick nimbers but as the girls headed towards the junior age groups the numbers fell away. “The club appointed the coordinator role to oversee the direction and growth of female football,” Zielke said, ”especially to concentrate on developing the pathway.”

“The senior women’s team began in 2013 to complete the  female football pathway for the Youth under 15s and under 18s girls that have played at the club since they began playing football and want to continue their playing career with the Navy Roos and in a familiar environment. “

A key strategy to recruiting new female payers was to work cooperatively with the AFL Queensland’s Female Programs Manager and School Programs Manager to promote female football participation through primary and secondary school football programs. 

Zielke believes one of the key positives for Coorparoo  is the diversity the female members have brought to the club. She added,” other positives include the overall professional approach, dedication, work ethic and professionalism of our female footballers providing a benchmark for all our members.”

It means Coorparoo stands by it’s mantra of being a truly family friendly club.
“Although it has not been easy to attract girls to a male dominated sport,” Zileke explained. “You need to advertise as much as possible in as many places as possible! Use social media campaigns to your advantage and the word of mouth notion. Come and try days are also beneficial as you will find female players in all different sports, all different professions and even girls that have never played a sport before.”

With the instigation of the Coorparoo women’s team for the first time the completed pathway will now ensure no players need leave the club to continue playing the sport they love. Winning the Women’s League premiership in their first year will probably attract others to the Club in 2014. “We want to add to the 50 or so girls who play in Auskick through to youth girls,” Zielke said.

With a plethora of social events always planned each season they’re unlikely to ever want to leave a club that has so much fun either! Family Fun days and photo days are promoted to all family members, plus any fundraising BBQs and opportunities are open to both genders.

Follow us on Facebook: Coorparoo Women’s AFL Team/ Coorparoo Junior Australian Football Club

Contact: Emma Zielke

Phone: 0423 260 012

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